Development of WoCommerce webshop for Danish jewellery brand: Anpé Atelier CPH

I am humbly proud to be associated with this case, which involved the development of a new webshop for the Danish jewellery brand, Anpé Atelier CPH. A minimalist, elegant and powerful brand webshop with flexible user flow and a design framework that goes to the edge. I think it turned out really cool.

Collaboration with Anpé on new webshop

The design agency Frem/Ad had been commissioned to help the up-and-coming Danish jewellery brand Anpé Atelier CPH with a new webshop. And in that context I was lucky enough to be hooked up as web developer and "technical guru" on the WooCommerce project

I have worked closely with graphic designer Kenni from Frem/ad and owner Line from Anpé Atelier CPH. The main goal of programming a new Woocommerce Webshop was to ensure a more durable and reliable solution and also to streamline the design and optimize the functionality of the webshop. In their then/old WooCommerce webshop they experienced many disturbing things that behaved strangely. Their then WooCommerce webshop was filled with third-party extensions (plugins) that tied things together in a criss-cross fashion. Third-party extensions are generally made to benefit most people, but it also has its downside that you quickly fill up your website with unnecessary code pieces that you didn't know about, repetitive script requests and not least extensions that conflicted with each other and caused problems.

Who is Anpé Atelier CPH

Anpé Atelier Cph was founded in Copenhagen in 2017 by jewellery designer and former lawyer Line Jacobsen. Line is a trained lawyer and has practiced as such for almost 8 years. However, there has always been a creative nerve and spark that could not be evoked by working as a lawyer.

After a trip to Sri Lanka in 2015, she was inspired by the colourful way of life in all aspects: from houses, spices and women's dresses (saris), to colourful temples, markets, nature and the most amazing colourful jewellery. The relaxed way of living surrounded by a 24/7 splash of colour is so amazing - and so different from Scandinavia. After meeting a man who was already in the jewellery business, the idea to merge the colourful and magical East with the minimalist North was born, and Anpé Atelier Cph was born.

"The name Anpé Atelier Cph blends Sinhala and Scandinavian united by the colourful, magical little works of art that the jewellery is.

The new Woocommerce webshop (sorry if it gets too technical..🥱)

Based on the design dialogue and the functionalities and individual needs Anpé needed, I built a custom WooCommerce theme for with the functionalities and individual needs Anpé needed. The theme is built on core WP/WOO features which allows for unnecessary code filling and a ensure that we know the system inside out. In addition, I primarily use PHP and jquery for the other functions of the website. The site is controlled via a git version controlled environment, which means updates are sent from git to the online version. The theme incorporates as many features as possible so we don't rely on third-party extensions as a starting point, which means we know the code and there's no third-party jargon determining whether the site works or not, which also helps ensure stable operation. A standard WooCommerce installation (or any other non-optimized theme) can be bad at loading a lot of scripts on all pages without needing to. In this theme for Anpé, script requests are optimized, which means we limit ourselves to fetching the scripts that are important for that subpage, as best as possible.

The shop's control panel is easy and clear for those who need to edit content, products and images. I make content editable with custom fields in the backend. With them, the Webmaster just enters his content and that's it! Everything works as expected and there is no way to mess up the layout.

As always (and something that many people forget), the website's email setup has been reviewed with the aim of ensuring a higher probability that emails do not end up in spam.

Besides web development, I also take care of the operation and support of the webshop. I monitor the site 24/7. I provide updates to WordPress and third party extensions on an ongoing basis. I make sure the website uses the most optimal worm. of PHP. I take care of all security notifications on email and in wp. And if something goes wrong during an update, I make sure to fix the problem quickly and efficiently. We use a Cloudflare DNS setup, which helps both for better performance and security. In addition, external scripts, such as Jquery, are provided by the CDN network.

Thanks for the great cooperation to Kenni from Frem/ad, and of course Line from Anpé - and just thanks for the great patience when the deadline passed - I am very happy and proud that you can use my help. 🙏

Lennart Christensen - Web developer, Wordpress specialist, WP Programmer

Lennart Christensen

  • Webdeveloper / Designer
  • WordPress specialist