WooCommerce Webshop: Ecooking.dk - Danish skin care brand accelerating

For the Danish skincare brand Ecooking, I built a custom WooCommerce webshop. Ongoing I help with my technical skills in the form of; web development, web design, technical implementation, DNS, hosting, updates support etc.

ECOOKING case - Webdesigner LENNARTC

Ecooking.dk - Danish skin care brand with growth

Siden 2017 har jeg samarbejdet med ECOOKING. Jeg husker det første møde med Ecooking og jeg kendte på daværende tidspunkt ikke ECOOKING og jeg tænkte” hvad søren er det for noget og hvad betyder E-Cooking?”. Navnet kom sig af at Tina (Stifter af ECOOKING) startede virksomheden hjemme i sit køkken. Hun udtaler: »Jeg tog bogstaveligt talt sagen i egen hånd. Jeg gik i laboratoriet og udvalgte de ingredienser, der skulle til, uden tanke for pris. Og så blandede jeg cremer, serum og olie i mit eget køkken. Hver anden dag rørte jeg nye forsyninger, som blev gemt i køleskabet.«

What the cooperation consists of

Fortunately, my meeting with ECOOKING resulted in a collaboration that has been both fun and challenging. It was a wild experience to see how we got beyond the steppes and how the ECOOKING name just got bigger and bigger, both the awareness in the public, the sales that increased in Denmark and indeed around the world, the company ECOOKING just grew bigger and bigger (according to Proff.dk there were 5 employees in 2017 and in 2021 ECOOKING had 27 employees).

I am very proud that I have been lucky enough to be allowed to contribute to ECOOKING's digital development. The collaboration has given me the opportunity to develop and produce WooCommerce code work on a larger scale, not to mention a solution that needed to scale to a larger and larger number of visitors and many order receipts. Developing sub-components and features that could be used for sales purposes to generate more sales in the webshop. It's been a lot of fun, and from day one I felt like a part of team ECOOKING, where I could contribute with my skills and there was also an expectation that I would contribute.

    I have worked with different people who have been responsible for E-commerce at ECOOKING and I feel that with each of them I have developed the webshop in their own way. Among others:

  • First period: Henrik E and Christan B, the first drawings and development of a better webshop than the current one
  • Second period. Christian E, Design/brand improvements of Webshop, optimization of order flow across systems
  • Third period: Morten J, Scaling sales worldwide

What were my main tasks for ECOOKING

Teknisk har jeg bygget et skræddersyet WordPress/WooCommerce webshop med forskellige integrationer. Når man vokser med den hastighed og gerne vil udover landegrænserne er det også et website som vi hele tiden udvikler på med delkomponenter og udvidelser. Ecooking websitet er bygget på WooCommerce core og fungerer bl.a. som et flerfunktionsprog site med opkobling til fx. fragthåndtering og regnskab.

Operation and maintenance includes the basic things that make the website operational. This includes hosting on dedicated Litespeed servers and DNS administration.I also maintain extensions, themes and WordPress on an ongoing basis, as well as dealing with issues related to failed updates, security breaches from hacking attempts, viruses, and data backups.

Responsible for the above, I am, together with the other Ecooking team, the "technical partner". A team and a process I enjoy being part of.

Ecooking sold to British private equity fund

in mid-2021, the company was sold to a British private equity fund. And in connection with this acquisition, my regular cooperation with Ecooking stopped as they chose to switch to another shop system, unfortunately. However, I am extremely proud of the journey I have been on with Ecooking - from a small niche brand to a skincare brand with sales to the whole world.

As I said, it is a collaboration I am incredibly proud of and it has been a pleasure to be a close partner for several years - Thank you to ECOOKING and especially Henrik E, Christian B and Tina for the trust you gave me🙏

Lennart Christensen - Web developer, Wordpress specialist, WP Programmer

Lennart Christensen

  • Webdeveloper / Designer
  • WordPress specialist